Welcome to the Brochure Copywriter blog
This is where you'll find blog entries on the subject of writing brochures.
For earlier entries, see the archive pages below left. For blog entries on other subjects, go back to the main blog menu.
If you're after some freelance copywriting, or if you want to comment on a blog post, please just contact me
----------------------------------------------------------------------------------------------------------------------------------------------
LATEST ENTRIES BELOW
----------------------------------------------------------------------------------------------------------------------------------------------
May 2008
Brochure copywriting - how long should it be? Part 2
Whether it's a two sider or 64 pages, you need to structure your copywriting carefully.
Each page or spread should have a headline and, unless the copy is very short, subheads.
There should be a clear call to action at the end. And, with longer brochures, at regular intervals throughout. You may even want to have a contact phone number and web address at the bottom of each spread.
With longer brochures, have a contents section at the front. With really long ones, an index at the back is a good idea too. As is a summary. You can find some examples of brochures I've written on my direct mail and brochures page
If your brochure is really long, or if you're issuing a series of brochures, you may want to consider having a short, separate overview brochure or flyer as well.
As ever, make sure the copy is clear, informative and interesting. Remember what your audience are looking for. Testimonials and case histories are often a good idea.
Product specs can be important too. Is it powerful enough? Will it fit through my front door? Is it compatible with what I've already got?
But don't be worried about the length of the copy. As long as you're saying what needs to be said, it's the right length.