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Direct Mail

My work - direct mail and sales promotion

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. M&G: Financial mailings needn't be dull - this one was themed around classic literature.

. . Institute of Direct Marketing: A straightforward stand-alone recruitment letter for the IDM that out-pulled the control pack (which included a brochure).

. . Sparks Charity: Teaser postcard and letter for "One Day" campaign.

Virgin Money An interesting idea for a credit card that worked very well in practice - chose your design, rewards scheme and even interest level.

. . Heinz Salad Cream: This sales promotion piece goes with the radio ads on my advertising samples page.

. . IBM: Using the medium itself to generate an idea. Don't try this one on a press ad, folks.

. . Nectar: If you're a Nectar Collector you've probably had a Points Update or two written by me.
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. . . . Guinness: Part of a long-running customer relationship marketing programme. This was aimed at people who liked having friends round for a few drinks.

. Citibank: One of many brochures and mailpacks written for the world's largest bank.

. . Microsoft Licensing: Part of a larger campaign I wrote via Saatchi & Saatchi to improve the take-up and management of Microsoft licensing.