SEO copywriter - score highly with the search engines
Do you want your site to be near the top of the search engine rankings? There's a simple, cost-effective but often overlooked way of getting there. By search engine optimisation copywriting - SEO copywriting for short.
I know, because as an SEO copywriter, I've achieved first page ranking for many popular keywords for clients of all kinds. I can't guarantee top rankings (no-one can) - but I can make it much more likely.
How Google and co rank websites
Never mind technical stuff like tags; nowadays most people agree the search engines have two main criteria for ranking websites: content and links.
Here's what Google themselves say about content:
'Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.'
Source: http://www.google.co.uk/intl/en/webmasters/guidelines.html
'Google's technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word.'
Source: http://www.google.co.uk/corporate/tech.html
In other words, having the right words in the right places the right number of times really matters. But you'd be amazed at how often this is overlooked - even by some web design companies.
Fortunately, the situation is changing. A TopRank Poll of SEO specialists in May 2007 asked 'What type of SEO skill is most important?' SEO Copywriting came out top - polling twice as many votes as the next answer, keyword analysis (which is actually an essential part of SEO copywriting anyway).
Link building, incidentally, was way down the list. Formal link building campaigns are also expensive and time-consuming - not worthwhile unless you're in a highly competitive field such as insurance or travel, where SEO copywriting may not be enough.
SEO copywriting is proven to work
As an SEO copywriter, I use research and specialist software to choose the best keywords for your site. I'll then ensure they're incorporated in the best places. At the same time, I'll make sure your copy still reads naturally to prospective customers.
And it works. Below are sites of varying sizes that I've worked on as an SEO copywriter. None have formal link building campaigns:
London Counsellor - it's on the first page of Google for most of its keywords and gets many enquiries as a result.
Outreach International Volunteering - since I was hired as an SEO copywriter in August 2006, many keywords have reached the first page of Google and stayed there, resulting in many more enquiries.
Access Self Storage - two years after I was engaged as an SEO copywriter to optimise the copy, its keywords of 'self storage' and 'business storage' have never been out of the Top 5 on Google. It's now the company's main source of new customers.
Pyrenean Mountain Tours - since I rewrote their main web pages, they've achieved first page ranking for many new keywords - and much higher traffic.
Ideaswise - that's right, this one. Of all the SEO copywriting joints in all of the World Wide Web, you walked into mine, didn't you?
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Examples of SEO copywriting
SEO copywriter - contact me now for a quote
I can optimise existing content or I can write your website from scratch. Either way, you'll find SEO copywriting really works - and quickly pays for itself.
For details of what I can do for you as an SEO copywriter, and for a no obligation quote, please contact me