My name is Peter Wise, and I’m a freelance copywriter in London, UK.
Whether you want digital or website content (and better Google results), advertising, brochures or sales letters, my copywriting services can be all that’s required to help grow your business.
I’ve been a freelance copywriter for over 30 years, and have also worked for some of the best-known advertising, digital, direct marketing and design agencies in London and across the UK. But as the map above shows, I’m just as happy working direct with clients large and small, anywhere in the world.
You’re after a rebrand or a rethink. If you’re looking for a new direction or if AI is not delivering the results you’re looking for, talk to me about strategy and tone of voice in the AI era.
You need someone you can improve your bottom line and raise your profile – whether with an advert, video script, sales collateral, case studies, a website (including SEO advice), or reports, white papers and case studies.
Your agency needs an award-winning copywriter who can turn even the dullest or most detailed brief into work that clients will love. I’ve worked with all kinds of agencies, from big names such as Saatchi & Saatchi, WPP and Havas through to numerous specialists and start-ups.
You’re based outside the UK and you want a British copywriter who understands you and your market, whether it’s in Europe, the Middle East, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. More is on my international clients page
1m+ video hits, 3m+ impacts – a freelance copywriter that gets results
I came up with the campaign concept and wrote this video for asset manager Janus Henderson on behalf of a digital agency. I also wrote all other elements of the campaign, including ads, a microsite, a retirement guide and articles.
Within six months, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. This ‘hero’ video had over one million impressions, with a click-through rate on YouTube 280% above what was expected. The print element of the campaign delivered over three million impacts. There was also a big increase in page views (around 2,000 per month) and in audience retention rates (4-5 minutes).
Client experience
I've worked as a freelance copywriter with businesses big and small - and I'd love to work with you.
What people say
“Those clicks turned into real clients.” Maria Larrain, Butterfield Osteopathy
"They were really pleased with the work! This is definitely a first in [Client Name] history." Olivia Packshaw, VCCP
"The content is great and the tips you've given are spot on." Matt Stevens, IT consultant
"Very pleased with what you've done. It's been a pleasure to work with you." Rose Tait, Fire Flood Restoration
“He consistently gets excellent feedback. He has a real breadth and depth of experience and can tailor his style to suit the client.” Melody Michaud, Account Manager, eCom
"A well prepared write up that leaves no room for any comment other than praise." S.I. Al-Inaizi, BEEAH, Saudi Arabia
"We’re very happy with the new site – engagement rates are way up" Sue Cotton, Marketing Manager, CDW
"Peter has helped me and my company for many years. His copywriting skills are excellent…his services have always been fast and with good pricing." Arian Bahrami, Kiliaro, Sweden
"Consistently delivers top-notch copy that not only aligns seamlessly with our brand’s Tone of Voice but also captivates our audience." Ola Niechcial, Employer Brand Lead, Aiven, Finland
"You’ve done a really great job thanks…and it was really easy and simple to follow through on." Simon Greenleaf, London Apprenticeship College
"Thank you for your work. I must say it´s really good, it was a pleasure to read the paper." Victoria Vinogradova, Marketing Communications Manager, Kaspersky Lab, Russia
"I am very pleased with what you have produced, thank you." Reverend Tim Harford, Director of Fundraising and Communications, USPG
"The best freelance writer in town." Steve Harrison, direct marketing legend and author of "How to do better creative work."
"In a potentially fraught environment, Peter handled both the interviewing and copywriting very professionally." Robyn Brinton, Pauffley Ltd
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